Are you the worst tourist in the world?

Win a holiday that you don’t deserve.

In the Heart of the Dolomites. Outside Your Comfort Zone.

5th to 9th September 2023

Welcome to the breathtaking Heart of the Dolomites

Veneto – Italy.

Its uncontaminated nature has always been one of the main reasons that attract travelers to visit our mountains.
Our home, the place we love and strive to protect and respect.

“Nature is not a place to visit, it’s our home.”
Gary Snyder

As such it deserves our attention, care, respect and love.

Nature is in danger!

However, we witness ever more frequently extraordinary meteorological events and environmental disasters. These do not concern only areas that are far away from us, but they also affect our territories.

We have faced difficult moments that have put our communities and landscape to the test.

Even today, too many visitors are distracted and uninterested, contributing to the destruction of the environment that surrounds and hosts us.

There’s no time to waste: traveling in a sustainable way must become a priority.

Travel to destroy or improve?


The number of people who traveled worldwide in 2022*

Think for a moment about the impact these travelers have on the environment

More often this impact is a negative one!

It’s time to fight back. Recharge Nature.

Nature isn’t always comfortable and there’s a price to pay for the resources we use.

If until now it has been Nature to welcome and recharge you, now is the time to pay back the favor.

“There is no time to waste. Let us rethink and reinvent tourism and together, deliver a more sustainable, prosperous and resilient future for all.”
– Antonio Guterres, UN Secretary-General

Are you ready to live a unique yet also extreme experience, that you probably don’t deserve; one that could change your life and that of other tourists like you?

From the Heart of the Dolomites we have prepared for you an extreme experience far from every kind of comfort, in Bramezza, a remote, uninhabited village located in the province of Belluno, that can be reached only on foot. Your accommodation will be a typical mountain refuge, where you can count only on natural sources of energy, where you will grow your food and you will immerse yourself in the local culture meeting the local community.

We’ll reflect together about the importance of every single gesture and every single resource.

Why ‘the worst in the world’?

For 74% of those interviewed for a recent report by*, it is necessary to make more sustainable choices in order to save the planet for future generations.

So there’s still hope!

But how can we save the world without involving those that are destroying it?

Only you are missing in our team!

Sustainability experts, survival experts, disseminators, policy makers, service designers, special guests and the local community – important protagonists in a territory that fights and resists – are ready to welcome you to the wonderful Bellunese Dolomites.

Your worst behavior will be an added value to help us to construct a better way of traveling together, uniting the skills and experience of the team.

You will be the protagonist of a better way of traveling.

You will leave your mark, but this time your mark will be a sustainable one.
Your adventure will contribute to a project that will help other people like you to travel with more awareness and responsibility.
Are you ready to make the difference? Are you ready to leave your comfort zone?
The Heart of the Dolomites is waiting for you!

You have time until 30th July 2023

By sending your application you confirm that you have read, understood and accepted the regulations. Download Regulations.

Do you think it’s impossible?
We’ll make sustainability easy for you

No excuses. If up until now you haven’t respected the environment, this extreme holiday will be an opportunity for you to reflect on the importance of adopting a more sustainable way of traveling.

Know your environmental impact

Did you know that every action has a cost in terms of risorses and the impact it has? How aware are you of your environmental impact whilst traveling? During this adventure you’ll have the chance to find out.

Learn from your teammates

You won’t be alone in this adventure! A team of experts with various skills will accompany and help you to make your travel habits more sustainable!

Sustainability is real when shared

Are you ready to make the difference? This expedition won’t only change your own way of traveling! What you call a ‘holiday’ is at the center of a project that will influence other people to travel in a more sustainable and responsible way.

You can increase your understanding of the dilemma that characterizes travel sustainability in 2023, by reading the report part of the press release of Adnkronos on the 19th April 2023.

Apply to Recharge Nature!

No lying! We’re looking for the worst tourist.
Apply now and take part in an expedition that will change our way of traveling.

You have time until 30th July 2023

By sending your application you confirm that you have read, understood and accepted the regulations

Download Regulations.

Where are we?

We are in the Dolomites of Veneto, in the province of Belluno!

The Comunes of: Rocca Pietore (Marmolada), Alleghe (Monte Civetta), Colle Santa Lucia (Passo Giau), Livinallongo del Col di Lana – Arabba (Passo Campolongo), Cencenighe (Cima Pape), San Tommaso Agordino (Sasso Bianco), Taibon Agordino (Agner, Valle di San Lucano).